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The Leancept team blogs on topics such as value-pricing, customer experience development and business development.



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Jakob Persson

Jakob Persson (14)

Founder of Leancept and works as advisor to agencies, freelancers and startups. He is also the founder of the client relationship nurturing tool Elately (formerly Bondsai):

Why people who resent selling could be the most effective salespeople

Many people are uncomfortable selling and it’s no wonder considering the way selling is usually done. But becoming a better salesperson involves embracing, not fighting, that discomfort. At last week’s event for the Stockholm Value-Pricing Meetup we discussed selling in a value-based way. My main point…