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The Leancept team blogs on topics such as value-pricing, customer experience development and business development.



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Why contrarian business ideas are worth the gamble

Starting a company is a gamble, not too unlike betting on horses, but instead you bet it on a business idea. And just like horse racing, the least likely winner often pays the best. Businesses that are based on contrarian, immediately non-obvious, ideas often totally…

The key insight every startup needs to make

If you're dreaming about creating the ideal product or service, listen up. Here's an insight that will save you a lot of money and pain. The other day I was listening to the most recent episode of the Copyblogger podcast. This episode featured a special guest: Seth Godin.